Whoever said romance was dead in the modern age? I’m not sure, but they’re probably right.
The Breakup Shop is a new company that will break up with your significant other for you for $10 to $40, depending on the service you select. In addition to breakup messages, the company also features a gift shop stocked with Netflix gift cards, Cookies and Call of Duty.
In light of the recent “Tinder for fighting” hoax and The Breakup Shop’s extremely kitschy website, you wouldn’t be mistaken for thinking this is fake, but a writer for Motherboard actually paid the company $30 to “break up” with his girlfriend.
I spoke with the two Canadian brothers who created the company, Mackenzie and Evan (both declined to give their full names), and they confirmed that they genuinely offer everything they advertise on the website. Additionally, the brothers confirmed that the Motherboard writer paid and used the service before reaching out to the company as a reporter.
The Breakup Shop will do your dirty work over text, email, phone or an actual physical letter. The Breakup Shop will do your dirty work over text, email, phone or an actual physical letter. Texting is cheapest at $10, while a custom letter is $30. No one ever said class comes cheap. Adding a rush to your order will incur a $10 extra charge, though a rush email is only $5 dearer.
Customers have the option to craft their own personal messages with the company’s “expert breakup team,” or said experts can write the message themselves with the customer’s inputs. It’s like a dystopian version of the movie Her.
Since I’m going to save my girlfriend of three-and-a-half years the trouble of fake breaking up with her using The Breakup Shop, we’ll have to use the intrepid Motherboard reporter’s recorded call as a frame of reference. The Breakup Shop employee lists some of the reasons the reporter gave for wanting to “break up,” though he takes a step further, saying the reporter felt pressured to marry — a reason for breaking up not given.
At the end of the call, The Breakup Shop employee pitched the reporter’s girlfriend on the company’s gift shop. I would say this was in bad taste, but using this service in any capacity is in bad taste, so what difference does a small upsell make?
Would you like a Blu-Ray of The Notebook with that breakup? Would you like a Blu-Ray of The Notebook with that breakup?
I asked the brothers where the inspiration for this service came from. Mackenzie told me he had been ghosted by a girl he’d gone on a few dates with and was frustrated by the experience. They figured that people use services like Tinder to get in relationships, so why didn’t a service like Tinder exist for getting out of them?
The brothers say they’re fighting the good fight against ghosting. “I think it’s kind of a good thing,” said Evan. “A lot of people these days think providing that text or call is not really necessary any more…it’s kind of nice to get some of that closure.”
Of course, its sort of difficult to imagine the sort of person who would ghost someone as the type to spend their money on The Breakup Shop’s services, but that doesn’t mean it couldn’t happen.
Whether you think its worse to get ghosted or have a stranger breakup with you is your opinion, but the service’s bluntness sort of makes sense in the rather blunt world of online dating. Both brothers agreed they’d be comfortable using the service themselves, though as they said to the Motherboard reporter, it’s probably not the best choice for long-term relationships. It’s more suited for shorter relationships that don’t carry too much emotional baggage.
Since garnering press attention, the brothers report a spike in customers over the last 24 hours and are looking for “heartbreakers” to join their team. The company says heartbreakers will “change people’s lives,” which is a true thing to say.
I asked if the brother’s felt the emotional weight of ending relationships. “It’s the break-uppers choice, we’re just providing a service for them,” they said.